Hi, I am Muhammad Bilal Awan, a creative technologist with core expertise in front-end development with over 8 years of experience in digital advertising and deep understanding of usability, user experience, user-interface design, accessibility, performance optimisation, server-side application development and integration of front-end templates into content management systems in the likes of Umbraco, Sitefinity, EPiServer, CQ5, Wordpress & Drupal for both English and Arabic languages.

Being involved in various other mediums of digital advertising from project brainstorming, creative conceptualisation, alignment of creative for better technical execution, on-site search engine optimisations, custom Google Analytics implementations to Rich Media Campaign execution from both development and campaign management.

At the moment leading the Interface Development for DigitasLBi MENA being both hands on development and managing a team of interface developers here in Dubai and an offshore team in India. Writing and maintaining front-end development/delivery guidelines to unify development/delivery methodologies across the teams for better workflow, dependencies management and task automation.

Lead Interface Developer DigitasLBi, Dubai.

  • Working as an Interface Development Lead puts me as a bridge between the UX, Creative & Technical team both internally and on the client-side making sure the UX & Creative is aligned to the end platform it would be served on to.
  • Estimating front-end build and delivery timelines. Allocation of right resources for the work at hand. Interacting with Clients during various stages of the project life cycle to build a strong and healthy relationship.
  • Evangelizing on modern trends and technologies including responsive design patterns and how to include those patterns in our design and development workflow.
  • Writing guidelines on best practices for front-end, educating team on the benefits and continuous update of references with modern trends currently hosted on https://github.com/createlogic/Web-Front-end-Development-Guidelines.
  • Taking on large front-end builds defining architecture, scalability and maintainability for the builds. Devising front-end architecture and development patterns for that is aligned with modern methodologies.
  • Making sure all the responsive builds are to current high and modern standards with robust code-base easy to use documentation, dynamic front-end modules that should work across a wide spectrum of device screen sizes & used browsers out there.
  • At the moment looking and defining responsive workflow, atomic design and writing guidelines on how to define a better workflow between UX/Creative and technical development department to better streamline the process of producing responsive/adaptive website builds.

Worked with: Jumeirah, DWTC, Mastercard, Johnson & Johnson, Emaar, Etihad, Al Tayer Motors, Abu Dhabi Distribution Co. (ADDC).

Online Product Development Lead, Gulf News, Dubai.

  • Development of strong front-end development base for AL NISR PUBLICATIONS online presence through writing guidelines and test cases for various current developments, enhancing past development & maintaining standardized rules for new developments. Core tasks include writing foundation developer documents & guidelines for vendors & agencies providing creative and development services.
  • Working with offshore HCL team providing Gulf News with back-end development & system integration support for our ECMS called POLOPOLY by ATEX. Leading the development and bridging the gaps between digital agencies and HCL integration making sure that all the front-end development is aligned with constraints of the system.
  • Managing & communicating with design agencies, development vendors & AL NISR Businesses during a project execution. Reviewing work produced by agencies and development vendors. Auditing of front-end builds provided by the major MENA region digital agencies in the likes of Flip Media, Prototype & Traffic for alignment of production with the in house development guidelines written by myself keeping best practices currently present for front-end development.
  • Reviewing new online services like Ad Server, Digital Publishing Suites & Mobile Application Platforms under consideration to be added to the resource for managing digital presence.
  • Providing JavaScript patches for Ad Server to provide better experience for client media campaigns and increase KPIs for stakeholders.
  • Educating the Businesses on various digital methodologies that can have a better impact on their online presence.
  • Emphasising and making sure a unanimous brand present is adhere to all the online properties.
  • Being in the center of all digital channels & focusing on delivering a better experience to each and every visitor who comes across any of digital presence from Websites to Mobile & Tablet Apps.
  • Support Online Manager in various in hand projects from brainstorming sessions, to business meetings & project plans.

Web Developer / User Interface Specialist, ATOM Digital, Dubai.

  • Liaising with Digital Creative Team as Technical Creative, provide feedback during initial design process to implement current trends and technologies for enhanced user experience.
  • Developing Standard Compliant, Pixel Perfect, Cross-Browser XHTML Templates. Developing Arabic templates supporting Right to Left attribution making sure the experience is optimized for Arabic speakers.
  • Develop behavior for the elements using unobtrusive JavaScript, which degrades gracefully with gecko browsers that do not support.
  • Cross-Browser testing to be conducted for all major browsers used i.e. for PC (IE6+, Mozilla FF 2.0+, Safari 2.0+, Opera 9.0+, Google Chrome) and for MAC (Safari 2.0+, Mozilla FF 2.0+).
  • Application Development in Asp.net 2.0 & 3.5 and CMS Integration for like SITEFINITY, UMBRACO, JOOMLA & WORDPRESS. Theming SHAREPOINT Intranet & Internet Portals.
  • Rich Media Campaigns development using Flash and Actionscripts 2 & 3 and Media Campaign Management with Double Click Studio & Eye Blaster (Sizmek) Platforms.

Worked with: MMI, Jumeirah, Moorfields Eye Hospital, Alico, Alec, Airmiles, Al Naboodah, Great Ormond Street Hospital, TDIC

Interface Developer, Impact Proximity, Dubai.

  • Liaising with Digital Creative Team as Technical Creative and providing feedback during initial design process.
  • Define and develop and UI Architecture suitable for the provided creative. Developing Standard Compliant, Pixel Perfect, Cross-Browser XHTML Templates under Strict DTD.
  • Develop behavior for the elements using unobtrusive JavaScript, which degrades gracefully with browsers that do not support.
  • Cross-Browser testing to be conducted for all major browsers used i.e. for PC (IE6+, Mozilla FF 2.0+, Safari 2.0+, Opera 9.0+, Google Chrome) and for MAC (Safari 2.0+, Mozilla FF 2.0+).
  • User Interface and Application Testing for the Complete Website Using UCD Principles.
  • CMS Integration for custom build .Net Platform. Development in Classic ASP 3.0.

Worked with: Emirates Airlines, Mubadala, DWTC, Barclays